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Home » Entries posted by Becca Yeamans-Irwin
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The growing wine tourism market

““One trend holds true across the world,” said Mariëtte du Toit-Helmbold, CEO of Destinate, a destination and tourism marketing agency. “People want to travel despite the uncertainties, and want to connect deeply with the places they visit.” She said people want to know what’s in the food they eat, and want to understand the people […]

Crafting a Business 2017 Conference in Portland in January (OR)

“Starting a business in the craft beverage industry takes more than just knowing how to brew a great beer or cider. There are moving parts that may not be understood or are overlooked. Join us for two days of education targeted at the business behind the craft beverage industry. This event is here to help […]

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Seismic Brewing Co. tries to brew beer with a conscience

““We are trying to be the best industrial brewery in terms of water conservation in the world,” Jackson said. The centerpiece of its sustainability program is the Cambrian Innovation EcoVolt Mini, which converts about 95 percent of wastewater into potable water. Though that water can’t legally be used for brewing, there’s plenty of use for […]

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U.S. Bureau of Labor Statistics Data Suggests Improved Brewery Safety

“The brewing industry, which saw its rate of cases jump up to 5.3 in 2014, fell back below the ten-year average (4.2) to 3.9 cases per 100,000 hours worked in 2015. “We are encouraged by the latest BLS injury data for breweries,” said Paul Gatza, director at the Brewers Association. “The Brewers Association urges all […]

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Beer bottle labels take some creativity

“The artwork on craft beer bottles is as diverse as the breweries themselves. Even Greenbush Brewing Co. head brewer Jake Demski says that although the beer is his top consideration, a good label can influence his purchases. “I may say, ‘That’s a cool label,’ and I might try that over something with a plain label,” […]

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Dogfish Head coming to Minnesota in 2017

“The move was announced this week in a press release regarding the official launch into New Mexico. In 2016, Dogfish Head tripled the size of its sales team to assist them in growing and supporting their current footprint. The expansion into Minnesota adds to the brewery’s Midwest distribution area, which includes Wisconsin, Michigan, and Illinois. “In 2016, we have […]

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How You Can Use Genuine Product Reviews to Market Your Business

“If there’s one thing that consistently leads to higher sales figures, it’s social proof. And customer reviews and testimonials are among the most effective social proof techniques available. Thus, it follows that if you use product reviews in your marketing strategy, you’ll enjoy higher sales. Why, then, are only some companies marketing their reviews in an […]

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Twitter overcharged video advertisers, issues refunds

“Twitter apparently informed these advertisers earlier this week and issued refunds, but didn’t publicly announce anything until after BI’s report today. In a short, extremely vague blog post, Twitter writes that “We discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns.” It doesn’t mention that […]

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Maybe it’s time to #reconsider the brand #hashtag

“Brand hashtags, however, rarely build anything because people, even millennials, have better things to do than blithely support and spread forced consumerism via awkward phrases. And besides, since brand hashtags are often created by social media morons with zero understanding of branding, the messages are muddled, often completely incoherent, and even get turned against the […]

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Sinistral Brewing Company to open in Manassas, Virginia, in 2017

““The City of Manassas is excited to welcome Sinistral Brewing to our Historic Downtown,” said City Manager W. Patrick Pate. “The City of Manassas has quickly become the location of choice for craft brewers and distilleries because of our unique, vibrant and business friendly environment.” Direct from owner and head brewer Blane Perry’s passion for […]

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Governor McAuliffe Announced $775,000 Investment in Louisa County, VA

““Coyote Hole Ciderworks” investment in Louisa County bolsters Virginia’s reputation as a top East Coast craft beverage destination and highlights the growing and important link between agriculture and tourism across the Commonwealth,” said Governor McAuliffe. “I commend Coyote Hole Ciderworks’ commitment to locally sourced apples and their expansion exemplifies the economic strength of Virginia-crafted products. […]

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Oklahoma’s New Beer & Wine Sales Law Faces Opposition

“A group of liquor stores in the state are challenging a pending move to allow the sale of wine and full-strength beer sales in convenience and grocery stores. Voters in the general election in November approved the ballot measure, known as State Question 792 (SQ 792), marking the first time Oklahoma’s liquor laws have been […]

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