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How You Can Use Genuine Product Reviews to Market Your Business

“If there’s one thing that consistently leads to higher sales figures, it’s social proof. And customer reviews and testimonials are among the most effective social proof techniques available. Thus, it follows that if you use product reviews in your marketing strategy, you’ll enjoy higher sales. Why, then, are only some companies marketing their reviews in an […]

One Online Beer Reviewer Is Getting Absolutely Owned by a Craft Brewer

“That’s not particularly devastating, but it caught the attention of Evil Twin founder Jeppe Jarnit-Bjergsø’s on December 14. Poor Chris has just been getting hammered ever since. There’s no doubt his post would fail any grammar test it got subjected to (missing spaces between words, “hopes” instead of “hops”), but Jarnit-Bjergsø — perhaps best known […]

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Today’s Marketing Objective: When to talk, when to listen, when to ask

“Having a company expert available to answer specific questions could be helpful in assisting buyers experience the type of beverage they are seeking and offering suggestions for food pairings and gift ideas, too. This backup to the usual tasting room experience demonstrates to buyers that a business is serious in its approach to producing, offering […]

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With Email to Millennials, You Just Don’t Know If They’re Going to Open It

“Overall, 55% of respondents ages 18 to 29 said they opened marketing emails at least sometimes, slightly higher than the 49% of respondents ages 30 and older who said the same. The difference between the younger and older groups was 9 percentage points higher for the younger group when it came to always or frequently […]

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The Role of Color in Branding (Infographic)

“The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element. In fact, color is one of the biggest factors that marketers and designers take into account when creating a logo. Perception of color can change based on a person’s age, gender, personality, income and […]

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How AI will help us understand social media

“While we haven’t discovered that capability — neural quantum entanglement anyone? — consider that social media posts reveal the inner workings of roughly two billion individuals. The deepest insights of a quarter of humanity are available for analysis. All we lack are effective ways to examine these metaphorical brain waves and make sense of them. In many ways […]

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Marketers’ obsessions with youth may be premature, at least in some markets

“If you are a careful reader of marketing media (and Wine Intelligence Network News), you could be forgiven for concluding that Millennials are now the only consumer group worth thinking about, given the volume of news coverage devoted to their every consumption move. And while no self-respecting wine marketer can walk into a meeting nowadays […]

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Communication Determines the Success of Your Business

“The easiest method for growing a business is to throw money at marketing but if that were all it took, most of us would be sunning ourselves by the seashore sporting tiny umbrella in a fruity drink with pineapple. Of course, advertising works but only as part of a much larger effort to capture and build […]

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5 Examples of Great Holiday Winery Marketing

“Create urgency and make sure people are well informed of your shipping cutoffs by stating them up front. Both Renwood and Vinum Cellars (also courtesy of the WineGlass Marketing team) have a shipping calendar on their main shop page to communicate this information and help customers avoid disappointment.” Read more here: 5 Examples of Great Holiday […]

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Stop Talking About Millennials and Get Ready for Gen Z

” I’d rather be early than late. Generations tend to be innovative as they’re younger and then grow more similar as they get older. That’s a mistake folks made when talking about millennials. Employers thought the world would change, but there are always more similarities between generations at the same age than there are differences. […]

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10 Ways for Small Businesses to Dominate Local Markets

“Online reviews are a critical part of your local search rankings, not just on Google and Bing, but also sites like Yelp and Facebook. Additionally, online reviews are the modern version of word-of-mouth advertising and can persuade new customers to use your small business, or to not use your small business. In fact, roughly 67 […]

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Social Customer Service Will Rule the 2017 Holiday Season (Report)

“Social media has a definite impact on gift buying and giving. One-third of all Americans will be influenced by social this year, and 30 percent of survey respondents said they planned to post about gifts they received on social media. What’s more, Sprout Social predicts that the average retailer will receive more than 3,000 social […]

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