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Home » Archives by category » Marketing (Page 2)

Why social media is the problem-child you really need to listen to

“Social does continue to be the misbehaving child – telling tall tales of video views, the platforms overly competitive , even throwing the odd tantrum. But it is growing up. It is still novel but now, not just useful, but business critical. Harnessing social properly is the first step to a genuine consumer first strategy. […]

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Why Brand Loyalty Hinges on Social Media Engagement

“Ask any marketer who their ideal customer is, and most will tell you the same thing: a loyal one. This is because, as we all know, keeping customers is more cost-effective and efficient than finding new ones. However, the concept of brand loyalty is often difficult to pinpoint, much less cultivate. In order to achieve […]

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How A Wine Startup Marketed Honesty To Build A Multi-Million Dollar Brand

“This Australian startup, co-founded by Justin Dry and Andre Eikmeier, is a members-only site that allows subscribers to buy wine from the “best producers in the world” to be delivered to their door and recommends wines that are curated specifically for each customer’s taste. The founders leverage their previous expertise in wine to source the world’s best […]

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Bacardi North American CMO: ‘We are transforming how we engage with consumers’

“As Bacardi diverts more resources to digital, Vergara’s team is using more analytics from social and mobile to optimize media investment. The company uses data to understand not only who its consumers are but also where and when they will see the brand message, said Vergara. For instance, Bacardi is able to use geodata to […]

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Facebook, LinkedIn Ads Deliver Best Value to B2B Social Marketers

“According to the data, 67% of respondents said they allocate budget to social media ads. And of those who said their businesses buy paid placements on social media, the majority (almost three-fifths) pointed to Facebook and LinkedIn as the platforms that gave the best return on those dollars. Meanwhile, Twitter and YouTube followed with 39% […]

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Building a Brand Through Customer Support

“If you think support is limited to just your service team, it’s time to change that perspective. Customer delight isn’t just a responsibility of your service reps. Every interaction a customer or prospect has with you (including your site, brand, employees, and content) plays a part in creating an impression. These interactions also directly impact […]

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Yuengling’s Trump endorsement shows why beer and politics don’t mix well

“For Dick Yuengling and his brewery, that meant modernizing operations in a way his familial predecessors had not and resurrecting at least one old recipe — Yuengling Traditional Lager, in 1987 — that became the company’s best-seller. It also meant new advertising and marketing initiatives, and pushing into fresh marketplaces. Philadelphia, 100 or so miles […]

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Understand the age and changing demographics of craft beer drinkers (then market properly)

“With the prevalence of such a younger, more tech-savvy age group, spending trends, brand loyalty and rationale for product purchase is also shifting. “74 percent of craft beer drinkers use mobile for a beer purchase before going to the store,” while 60.2 percent of craft beer purchasers who used mobile at the shelf used their […]

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Today’s Marketing Objective: The little things

“Marketing incentives have always been a part of attracting customers and transacting sales. Coupons, special programs and seasonal promotions are used by the smallest business owners as well as the big box stores. These incentives may be useful in getting a customer into a store or retail outlet, but keeping them there and bringing them […]

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The Attribution Challenge in Social

“For the social channel to maintain its extraordinary growth trajectory, it needs to provide better answers by providing marketers a clearer view into how advertiser spend drives results in the increasingly complex customer journey. These insights are critical to optimizing marketers’ ability to deliver messages at the right time and in the right context to […]

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How to Build an Authentic Brand With a Remarkable Voice

“Businesses today have more ways than ever to connect with their customers. Traditional methods like radio and television are still effective, but now, they can reach out to potential customers in their own homes through channels including social media, email, video and SMS messaging. And if you can do all these things, so can your […]

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6 Proven Ways Content Marketing Benefits your Small Business

“Content marketing is a marketing approach that involves creating and distributing relevant and valuable content to your prospective audience in the hopes of driving a consumer action, and it has numerous benefits for small businesses. It can give you the opportunity to not only expand your company, but also to build your reputation and establish […]

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