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The Term Small Batch is Everywhere, But What Does it Really Mean?

“Naturally-leavened, single origin, micro… Reading labels, menus, and tap-room chalkboards has become complicated. Where we once had the familiar “sweet” corn or “vine-ripened” tomatoes, we now see “Orleans Process” vinegar and “bean-to-bar” chocolate, which occupy a very different realm: the one of “artisanal” foods and drinks. It’s a tricky category: Because these words send such […]

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Stop the presses: the definition of craft beer

“Yet again, I’m in the middle of writing a piece that addresses the idea that craft beer is ‘a meaningless term,’ that ‘craft beer’ doesn’t exist because it had no precise, technical definition. To argue the point I’m making, I hauled out my massive copy of the Oxford English Dictionary to look at the definition […]

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When does a craft beer stop being a craft beer?

“First off, Tara explained there is no legal definition for craft beer or a craft brewery. There are legal size divisions for federal tax purposes, but the government doesn’t give those categories names. Any brewery can call itself a craft brewery and say it brews a craft beer, though that doesn’t mean the craft beer […]

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Alternative selections

“There is no rigid definition of what constitutes a “craft” product, so at Nielsen we have created our own view of the market, broadly using three criteria: size (there is no upper limit, but the more a product sells, the more difficult it becomes for it to be classed as craft); ownership (brands owned by […]

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How you define craft beer determines whether it is ‘slowing’ or not

“We often kind of poke at the somewhat arbitrary bounds of the craft beer definition (and wonder how useful it is), but here is a case where the definition is a problem, or at least how that definition is used to also define success and failure. Putting Sam Adams and Yuengling in the same category […]

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Craft beer still a mystery for many

“If beer proselytizing is your bag, it is important to know the right way to do it. If excited by the amazing variety the experience offers, and the prospect of sharing it with friends, you are on the right track. But if you like beer-shaming newcomers or think you’re saving baby seals through craft beer […]

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How has craft beer put the squeeze on world beers?

How has craft beer put the squeeze on world beers?

“With pressure from above, from the global brewers, and from below, thanks to craft brewers, the ‘world beers’ segment has been feeling the squeeze of late. In his latest just-drinks column, beer commentator Stephen Beaumont considers how the mid-sized companies can ease the pressure.” Read more here: How has craft beer put the squeeze on […]

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The Importance of Defining Small and Independent

The Importance of Defining Small and Independent

“As we celebrate American Craft Beer Week, the craft brewer definition takes on even greater significance. As you may know, the Brewers Association (BA) defines what a craft brewer is, but does not define what craft beer is. To most it’s a forgone conclusion that when trying to define craft beer, each beer lover has […]

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Canadean’s Baker: craft beer hard to define

Canadean’s Baker: craft beer hard to define

“Craft isn’t just an American or British phenomenon – it’s booming in virtually every brewing market in the world. And that, according to Kevin Baker, a senior consultant with global drinks research consultancy Canadean, is leading to a greater need to define what constitutes craft brewing. Baker, who’ll be speaking at Brewing Equipment & Technology […]

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Greg Koch’s Answer to “Big Beer” is a New Platform Called “True Craft”

Greg Koch’s Answer to “Big Beer” is a New Platform Called “True Craft”

“Called “True Craft,” the new platform “allows craft breweries to stay craft breweries,” Koch told the crowd at e.g., which bills itself as a conference that is attended by “the most industrious and iconoclastic talents of our time.” “They can make their own decisions about their future,” he said. “They can stay independent. They can […]

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Is Guinness Craft Beer?

Is Guinness Craft Beer?

“The American Brewers Association defines a craft brewer as “small, independent, and traditional.” According to these terms set by the BA, Ireland’s Guinness Brewery still wouldn’t qualify as “craft” even if it were founded and operated in America. But before casting Guinness away as a craft pretender, lets dig into the definition, as the legendary […]

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Does “craft whisky” still exist?

Does “craft whisky” still exist?

“Small volume, lack of automation (123 valves, no computers), commitment to quality at any price (particularly regarding wood), commitment to innovation through new products in our shop and an ability to do so through small size and lack of corporate hierarchy, a high degree of community engagement (for example, our volunteer “Bottling Angels” programme), a […]

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