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Twitter overcharged video advertisers, issues refunds

“Twitter apparently informed these advertisers earlier this week and issued refunds, but didn’t publicly announce anything until after BI’s report today. In a short, extremely vague blog post, Twitter writes that “We discovered a technical error due to a Twitter product update to Android clients that affected some video ad campaigns.” It doesn’t mention that […]

MillerCoors defends ice beer ads from critics

“MillerCoors said advertisements in Milwaukee touting the alcohol content of one of its beers are aimed at transparency so consumers can make informed choices. Billboards along the city’s freeways say the alcohol content of Milwaukee’s Best Ice is now 6.9 percent, up from 5.9 percent, the Milwaukee Journal Sentinel reported. Some experts connected to the […]

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Facebook is making its ad preferences easier to access: drink and parenting ads soon blockable

“Companies like Facebook that are in the business of delivering countless ads to countless people need to ensure that viewers remain viewers – this is at risk when distasteful or upsetting ads reach them as it risks losing a set of eyes at best, and a user at worst. On the back of user feedback, […]

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This advert might be the WORST marketing campaign of 2016 – take a bow

“Viewers of the video have not been impressed so far. One wrote: “Beer is also better without a s*** tattoo.” And another commented: “So you basically get one night out and then have to walk around like an idiot for the rest of your life?” But it isn’t just this advert that has horrified viewers.” […]

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Advertisers are cooling on Snapchat Live Stories

““It’s more for an opportunistic moment and less of a strategic pillar — the icing on the cake, but the cake is still user stories and video reach across the platform holistically,” said Mike McLaughlin, managing director of digital for WPP-owned Mindshare. Indeed, advertising in-between user stories and sponsored lenses and geofilters is more popular […]

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In the shadow of Facebook, Twitter loses traction with publishers

““We’re doing a lot more with visual storytelling, and Twitter just placed the wrong bet,” Karolian said. “Of all the platforms, Twitter does the worst with that. Twitter early on tapped into the ability to discuss events as they happen. That was their competitive advantage against Facebook. That has changed significantly with Facebook Live.”” Read […]

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How neuroscience can help increase engagement with mobile users

“A successful branded message on mobile devices doesn’t have to be over-promotional, as this doesn’t usually work with users. A mobile device is personal, which means that users become more demanding with the communication they receive. Thus, a brand needs to be informative, relevant and appealing. Even the use of the logo has to be […]

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Digital Share of New Ad Dollars to Reach 77% Next Year, GroupM Forecasts

“Digital media is continuing as the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar this year and likely to get 77 cents next year, according to a new forecast by WPP’s GroupM, the world’s largest ad buyer. TV spending will comprise 21 cents of each new ad dollar […]

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Dos Equis: Is the magic fading?

“Of course, all good things must come to an end, so after announcing their new guy, Dos Equis recently presented the first of its most-interesting-man ads featuring him. We no longer have to wonder if lightning will strike twice for Dos Equis; we can decide for ourselves. (Spoiler: It didn’t.)” Read more here: Dos Equis: Is the […]

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Can sub-three second video ad views deliver results?

“Take Snapchat and its ad offerings, for instance. Snapchat is one of the most popular social platforms in the world, and brands have been eager to take advantage of the opportunities Snapchat is increasingly giving them to advertise to Snapchat users. But as detailed by AdAge’s Garett Sloane, “one top advertiser” using Snapchat video ads has revealed that the ads […]

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Six Steps for Launching­ a Brand Via PR

“Advertising is expensive and not very credible, especially when used on behalf of a new brand. That’s why many of the most successful new brands were launched with PR. Brands like Google, Facebook, Snapchat and Twitter. Launching a new brand with PR, however, raises a number of questions. If no advertising is involved, what changes, […]

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MillerCoors’ first cheap-beer refit works… because (surprise!) the beer’s the focus

“We’re pleased to say that the 15-second effort really does focus on the beer inside the classic clear bottle with “Estd 1903″ molded into the glass. A win for product distinctiveness! Before the resurrected “If you’ve got the time, we’ve got the beer” jingle and “Welcome to the high life,” the only statement in the […]

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