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Facebook says it miscalculated more metrics, but it’s telling advertisers not to worry

“Attention, digital publishers and advertisers: Facebook has checked its math again. It needs to make some corrections. The social network says it has been miscalculating several of the metrics it uses to measure how content performs on its property. It says the new numbers may differ significantly from what publishers are used to seeing. In […]

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Valentine Distilling Company Reveals First Television Commercial

“To celebrate this victory, Valentine Distilling Co. has been working the past few months with some very talented individuals who have one thing in common – they’re all Detroiters – to create a spirits advertisement to be remembered. “Being able to create our first commercial locally to celebrate this milestone speaks to exactly what Valentine […]

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Election 2016: Baseball caps and beer

“There was a time when all the major breweries employed ad agencies with midwestern homes. St. Louis and Chicago, primarily. Midwestern people brewed the beer; midwestern advertising people sold it. Beer marketers believed the ad agencies on either coast were a bit too insular, too insensitive to the rest of the country. These days by […]

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5 charts: The state of Instagram advertising

“In upcoming years, Instagram’s ad revenue is projected to take off as it becomes a larger part of Facebook’s overall business. Agencies are increasingly turning to the platform and diversifying their spend as Instagram rolls out new products. And although Snapchat has emerged as a threat, Instagram’s projected revenues still significantly exceed their competition. Here […]

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Why You Couldn’t See a Liquor Ad on TV For Half of the 20th Century

” Over the next 45 years, beer and wine companies continued to take advantage of media outlets for product promotion. The impact on liquor companies was substantial; consumers began to believe that drinking liquor was much worse than consuming beer or wine. By the 1990s, liquor companies knew that something had to change. Seagram was […]

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Bud Light to follow craft beer: New ads will chase “sessionabilty”

“The notion of sessionability–but never the word–inspired the “less filling” claim that launched Miller Lite. Soon after, Coors Light’s “Won’t slow you down” and Bud Light’s unabashedly imitative “Never lets you down” ads worked the same theme. These three brands, and their code-language session claims totally upended the beer business. Light beer became the re-definition […]

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Do ad blockers hold the clue to the future of advertising?

“Ad blockers have tapped into a growing sense of disenfranchisement amongst users, but they offer a temporary protest, not a long term solution. Instead of ad blockers, 2016 will be remembered as the year when we rethought the value exchange at the heart of online advertising. Ad blockers are the canaries in the mine, indicative […]

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How troll culture is making brands overly cautious

“Marketing community management teams have established protocols on how to respond to negative chatter online. At Laundry Service, for example, the first step is to monitor the sentiment and engagement around pushback, said Stephanie Goldman, director of community management at Laundry Service. If both are negatively high, the marketing, PR and legal teams get involved and monitor […]

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The “Bud Light Party” lesson: When you don’t sell the beer, you won’t… sell beer

“Since this is the second Bud Light ad campaign in a row to focus on empty entertainment instead of distinctive substance, you have to wonder how supposedly smart, even brilliant people could repeat the same costly mistake. How can they see the brand they’re responsible for–the largest beer brand in the country–keep losing ground, and […]

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Social Ads Drive Awareness, Revenues for SMBs

“Even if mobile and digital ads in general weren’t the primary drivers of awareness and revenues for respondents, they did report spending significant amounts on both. Two-thirds of SMBs surveyed used digital ads, and more than half used mobile ads specifically.” Read more here: Social Ads Drive Awareness, Revenues for SMBs

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Dos Equis Releases First Full-Length Commercial of the New Most Interesting Man

““While ‘Legend Lines’ continue to be the backbone of our campaign, a lot has changed with the rollout of the evolved character,” saidAndrew Katz, VP of Marketing for Dos Equis. “The Most Interesting Man is edgier and we’ve also modified the ‘Stay Thirsty, My Friends’ tagline at the end of each commercial. Staying true to […]

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Budweiser: You Can’t Rush Plagiarism

“I was shocked late Friday night to see a really good beer ad from Budweiser. No, stop laughing. I’ve seen plenty of good ads from Bud before – stuff about frogs and lizards and whazaaap, but this was a good beer ad: it’s true, it’s centred on the product, and it says something good about the broader beer category – good […]

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