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What’s the best way to use hashtags on every social network?

“Facebook may not be the most popular platform to use hashtags, but they still seem to increase the audience’s engagement. It has been observed that the use of one hashtag can lead to an engagement of 1,771 interactions per post, while their increased use can cause a decline of engagement. It’s interesting to note that a post […]

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Facebook’s new inbox for businesses manages messages on Facebook, Instagram, and Messenger

“Facebook is making it easier for businesses to use three of its most popular services by consolidating the messages they receive into a single repository. Between managing their presence across their Facebook Page and their Instagram, and corresponding to customers through Facebook Messenger, the workflow can be as rigorous as a workout at the gym. […]

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79 Percent of Online Americans Use Facebook (Study)

“Factoring in non-internet users in the U.S., 68 percent of all adults are Facebook users, again more than doubling Instagram (28 percent), Pinterest (26 percent), LinkedIn (25 percent) and Twitter (21 percent). Pew also found that Facebook use is climbing among senior citizens, with 62 percent of online users aged 65 and up on the […]

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How Small Businesses Can Optimize Content for Better ROI

“If you want to stay on top of ROI, you need reliable data that measures your traffic and results. Google Analytics is a powerful source of information that can tell you exactly where your buyers are coming from, but this robust tool’s many features can overwhelm users and prevent them from using it effectively.” Read […]

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5 Signs of a Weak Social Media Campaign

“Having an advanced tracking system in place will help you understand how your visitors interact with your website. The actions most social media visitors will end up taking on your website might be connected to how they found your website. While Facebook is the biggest source of social media traffic referrals to websites, this channel […]

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How chatbots help with your marketing efforts

“Consumer behavior has shifted from social networks to messaging platforms such as SMS, Facebook Messenger, Apple iMessage, Slack, and WeChat. The growth of the four largest messaging apps exceeds that of the four largest social networks. A new marketing channel is an exciting opportunity to experiment with fresh ad formats and connect with consumers in […]

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How to Effectively Sell Using Social Media and Content Marketing

“The “P” in PRISM is simple — people. Your first step to a successful strategy starts with building your audience across relevant social channels. From there, begin building relationships with your audience through the content you produce. Develop one-on-one connections with influencers in your industry — that’s where the “R” comes in. These relationships will […]

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Quality images improve social media marketing

“Part of the reason my company joined the social media bandwagon and hired me to manage their Facebook, Twitter, Youtube and Instagram pages was because they knew that was how you market to the next generation. But the next generation is looking for quality online in the same way that other generations looked for quality […]

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How to Tackle a Constantly Evolving Social Media Landscape

“There’s always going to be a learning curve when you master a new platform, especially if its interface and tools are unfamiliar territory. However, that’s no reason to fear its integration. Remember, although there will be hurdles, exciting new possibilities abound. One of the most common challenges has to do with the evolution of social […]

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What Time and Day Are Best for Social Posts?

“Social posts at the close of a work day (in Eastern Time) at the tail of the week performed the best on Twitter, Facebook and Instagram, according to the data. Pinterest took this trend a bit further with posts tending to get the best traction on Fridays at 1am. Meanwhile, LinkedIn posts, which largely cater […]

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How to get people to use your chatbot every day

“The algorithm goes through the entire network regularly to discover popular/unpopular conversations, how users move from conversation to conversation, and where they tend to drop off in the flow. The most interesting feature is that the tool can start making recommendations to our editorial team about which conversation flows have the most impact on overall […]

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Hello Bots, Goodbye Apps: How Brands Should Embrace Chat Bots

“At their core, chat bots were created as another way for customers to interact with brands, from seamlessly checking the weather to receiving fashion advice from favorite retailers. One can even order a pizza by utilizing a chat bot. The beauty here lies in the ability for brands to communicate directly with customers–24 hours per […]

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