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Coke has launched a ‘selfie bottle’ that takes a snap while you sip

“In a statement the agency said: “Users tag themselves and their friends in photos on Coca-Cola’s social media assets. It really does the trick and makes the partygoers more present and active during the event, knowing they can share their special moments just by drinking.” Fitted with an in-built camera at its base, the gimmicky […]

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Steel, not Steal: Keg Loss Continues to be an Industry Problem

“Keg loss is as big of an issue in our community as it was back when I wrote about it for CraftBeer.com in Kegs: You’re Renting, Not Buying. In responding to comments at the bottom of the post, it became apparent that the idea of a keg deposit is probably the least understood process for consumers […]

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Refined labels: Telegraph Brewing and Avery Dennison create a classic design on a ‘toothy’ stock

“Telegraph’s brand image reflects this local focus. Its tasting room, a repurposed Quonset hut, has a translucent front façade that helps patrons enjoy the enviable climate. And, its bottles have an “old California” aesthetic: It’s broad-shouldered and brown, with a cork-and-cage stopper. The logo features an old-style typeface and an image of a horse-drawn wagon. […]

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Rohrbach Finds Precision, Quality in Canning Process

“The decision to begin canning in 2014 happened a few years prior. McDermott, who left for six years after starting in 1996 and returned in 2013, said the canning line was purchased, but not put together when he returned. “They wanted to be able to control oxygen, the sustainability of it and the weight is […]

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Check out this growler that’s also a portable kegerator (and order branded versions)

“The Kegulator turns any DrinkTanks Growler into a personal, portable kegerator. This keeps your growler pressurized and has a dispensing tap. It allows you to control the pressure for any beverage ranging from 0-40 psi. The Kegulator allows users to easily force carbonate their beverages and is perfect for creating small batch beers and soda.” Read […]

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‘The first studio album ever released on a beer can’

“Aeronaut Brewing Co. has collaborated with US rock band The Lights Out for the launch of the band’s studio album – which can only be obtained via a can of Aeronaut’s T.R.I.P. beer.” Read more here: ‘The first studio album ever released on a beer can’

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Michigan Mobile Canning helps craft breweries expand

“Cans are better than bottles for many reasons, he says. They reduce light polution — something that impacts lighter-colored beers, in particular — and extends shelf life, as well as provides a more environmentally friendly option to bottles. They’re also lighter to pack and carry. “When it comes to craft beer, it’s all about the […]

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Alcohol crafts its credentials

““Numerous [spirit] brands in this sector have leveraged craft cues to drive a sense of authenticity and distinctiveness,” says Silk. “Bulleit, Booker’s, Maker’s Mark, Knob Creek, Balvenie, The Glenrothes – they all utilise craft in their packaging to elevate and drive what makes them distinct as brands.” Alcohol brands are using different approaches to elevate […]

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Bottling more than just wine

“Packaging a product is more than simply bottling it in a size that consumers can obtain. Everything from the bottle to the label to the cork says something to your customers about your product. From quirky labels to regal looking bottles every label will appeal to a different audience. As such you must determine who […]

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Older craft breweries reviving interest with new packaging

“Here’s a perhaps underappreciated factor in the growth of craft beer — all of the new customers that are converting to be enthusiasts. For years, the die hard craft beer enthusiast was the main customer, and that customer knew what he or she was looking for — the well known brands, the most lauded beers, […]

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Braman Brands chooses Ardagh beverage cans to help build brand in craft beer category

“Indeed, these new craft beer offerings are packaged in Ardagh beverage cans, which protect beverage quality and integrity as well as deliver a favorable drinking experience by cooling fast and remaining cold for a long period of time. Braman cites an additional benefit. “My whole life has been about taking care of this bountiful land, […]

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Bored on a Monday? Check out this free online beer label design tool

“If we’ve said it once, we’ve said it at least twice: Your beer label design is hugely important. This is essential for establishing a distinct brand identity among a multitude of local, regional, national and international craft brews. When creating labels, brewers are actually representing their beer and its authenticity, so they face a few […]

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