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Why Hand-Mashing At Glenturret Distillery Actually Means Something

“Not that beverage producers actually go that far, even when they openly (and contestedly) claim “hand-made” on the label. (Being realistic, even the most hand-y “hand-made” would involve at least some kind of intermediary spoon. Probably a big one.) But it’s really not possible to maintain hand-to-product contact even if a brand wants to: success breeds volume and with it expectations of consistency, all of which tends to necessitate some form of mechanization. Pivotal production steps are yielded to machinery, and we humans go Tweet about it.”

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Why Hand-Mashing At Glenturret Distillery Actually Means Something