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Can you craft a meaning for ‘craft’?

“Is it based on company size? Does it mean it’s independently owned? Does it use innovative methods and ingredients, or traditional methods and ingredients?

For almost all of those definitions, he offered contradictions: Heineken is family-owned. Does that make Heineken a craft beer? A lot of Kentucky distilleries are huge, but have been associated with the same families for generations. Does that make them craft whiskeys?

The trouble with “craft” started in the beer industry with the collapse of the word “microbrew.” When smaller beer makers started challenging the big mainstream brands in the mid-1990s, they dubbed themselves “micro.” But then some of those brands, like Sierra Nevada and Samuel Adams, got national distribution. Suddenly, they were mighty big to be micro.”

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Can you craft a meaning for ‘craft’?