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Subcultural cringe

“First, can we just ditch the adjective craft unless we really need it? It is useful sometimes, and I’d defend it as meaningful-enough despite it continually eluding any decent definition. But when you use it where everything else would just be an unadorned noun ― they’d say coffee, not “single origin fair trade coffee”― it seems weird and desperate. Far worse, though, is the second half: the beard trope is just so played out and tired and limiting that it really needs to go.”

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Subcultural cringe