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As Craft Category Crowds, Shmaltz Reconfigures its Distribution Network

“The company’s most recent transition, in Massachusetts, saw Shmaltz distribution rights sold by Atlantic Importing to Horizon Beverage, which is part of the Revolution Beverage Group network of family-owned distributorships.

Shmaltz has made a number of similar moves in places like Arizona (from Crescent Crown to Arizona Beer & Cider), Florida (from Brown Distributing to Cavalier Distributing), Missouri (from Major Brands to Artisans Cellar Distributing), Georgia (now with Liberator Distributing), Louisiana (from Crescent Crown to International Wine & Spirits, Inc.) and New York City (from Manhattan Beer to Sarene Craft Beer Distributors) in recent months, founder Jeremy Cowan told Brewbound.

Those changes are being made, in part, to achieve greater mindshare from distributors, Cowan said.”

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As Craft Category Crowds, Shmaltz Reconfigures its Distribution Network