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MillerCoors’ first cheap-beer refit works… because (surprise!) the beer’s the focus

“We’re pleased to say that the 15-second effort really does focus on the beer inside the classic clear bottle with “Estd 1903″ molded into the glass. A win for product distinctiveness!

Before the resurrected “If you’ve got the time, we’ve got the beer” jingle and “Welcome to the high life,” the only statement in the ad is devoted to the distinctiveness of the beer itself: “Known for its perfect storm of tiny bubbles, it has long been called the champagne of beers.”

So maybe we’ve been asleep for a few decades, but this is the first we’ve heard of High Life’s “tiny bubbles.” Or the logic link suggesting they’re akin to champagne bubbles. Is that even true?”

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MillerCoors’ first cheap-beer refit works… because (surprise!) the beer’s the focus