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Social Customer Service Will Rule the 2017 Holiday Season (Report)

“Social media has a definite impact on gift buying and giving. One-third of all Americans will be influenced by social this year, and 30 percent of survey respondents said they planned to post about gifts they received on social media. What’s more, Sprout Social predicts that the average retailer will receive more than 3,000 social messages during this holiday season–approximately 30 percent more than last year.

According to the report, 56 percent of the messages retailers receive will require action, which is a 15 percent increase compared to last holiday season. Response times and rates on social remain stubbornly low, so now would be a good time to invest resources into social customer-service efforts.”

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Social Customer Service Will Rule the 2017 Holiday Season (Report)