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The Real Reason It Feels Tragic When Your Favorite Brand ‘Sells Out’

“Consider the market for craft beer. According to a Business Insider article, “American craft brewers have been the most spectacular economic success story since the Financial Crisis.” Year after year, these businesses have booked double-digit sales gains, including nearly 13% last year.

That kind of growth is hard to ignore for a multinational conglomerate, whose domestic sales have been slumping year after year. For a private-equity firm, that kind of growth is pure catnip. Together, these companies have been binging on brewery buyouts.”

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The Real Reason It Feels Tragic When Your Favorite Brand ‘Sells Out’