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Six Steps for Launching­ a Brand Via PR

“Advertising is expensive and not very credible, especially when used on behalf of a new brand. That’s why many of the most successful new brands were launched with PR.

Brands like Google, Facebook, Snapchat and Twitter.

Launching a new brand with PR, however, raises a number of questions. If no advertising is involved, what changes, if any, need to be made in the overall launch? If no advertising agency is involved, who does the positioning strategy?”

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Six Steps for Launching­ a Brand Via PR