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Merger Mania Is Coming To Beer Sales. Will It Restrict Your Freedom Of Choice?

“In line with my bet for last year’s word, “consolidation,” the pace of U.S. brewery mergers accelerated in 2015 to rates we hadn’t seen since the 1990s or further back to the great brewery contraction of the mid-20th century. 2015’s consolidation craze overflowed into 2016 and morphed into new forms of merger and acquisition activity that reflect how the industry is preparing to react to a tense and potentially combative future. What exactly is the acute competitive threat facing today’s craft suppliers? Craft beer/sake/Kombucha breweries/cideries/meaderies opening at a rate of more than two per day, mega brewers stopping at nothing to preserve the market share they’re losing to craft beer and wine and spirits, and declining rates of craft beer growth that leave sales teams guessing at how to break through to the masses who’ve stubbornly resisted craft’s guiles.”

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Merger Mania Is Coming To Beer Sales. Will It Restrict Your Freedom Of Choice?