News Briefs from Wine Industry Insight:
Click headline for full story

FREE! Subscribe to Craft News Fetch, THE daily craft bev industry briefing - Click Here

Social media ‘increasingly important’ for product launches

““Social media has become the most important way to generate buzz for new products and services before they appear. Shareable content and social engagement allow brands to create a groundswell of pre-launch interest in a way no other channel can match.”

And Five by Five strategy director Michelle Mitchell added: “Deadlines have got tighter, and costs have risen – but marketers now are more informed about their product launches than ever. This increased knowledge means that campaigns are braver, smoother and more effective.”

The three factors most likely to threaten the successful launch of a product or service in the FMCG industry are lack of budget (52%), competitor activity (47%) as well as ineffective marketing communications and slow processes, which were cited jointly in third place on 40%.”

Read more here:

Social media ‘increasingly important’ for product launches