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Dos Equis: Is the magic fading?

“Of course, all good things must come to an end, so after announcing their new guy, Dos Equis recently presented the first of its most-interesting-man ads featuring him. We no longer have to wonder if lightning will strike twice for Dos Equis; we can decide for ourselves. (Spoiler: It didn’t.)”

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Dos Equis: Is the magic fading?