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Patagonia wants to save the world through beer and buffalo jerky

“Its recently released Long Root Ale, made in partnership with Oregon’s certified organic Hopworks Urban Brewery, seeks to get to the literal root of the problem. The beer is made with an innovative perennial grain from the Land Institute in Salina, Kan., a development which is 13 years in the making and just beginning to be used in commercial foods and beverages. The grain, called Kernza, originates from a perennial wheatgrass whose long and dense root systems unfurl like subterranean ZZ Top beards, up to 10 feet beneath the Earth’s surface — hence the name of the beer. Unlike annual wheat crops, Kernza doesn’t need to be tilled and replanted every year, traditional farming practices that over time have resulted in soil erosion and degradation, and loss of carbon to the atmosphere.”

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Patagonia wants to save the world through beer and buffalo jerky