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Tales from the Marketing Trenches: Snapchat Geofilters

“The willingness to experiment is key, she said. “With Snapchat, there’s great potential there, and we’re diving in at the beginning to a certain degree. But, [we’re still cautious] because we like to know that our money is working and that ads are landing with the right people.” “

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Tales from the Marketing Trenches: Snapchat Geofilters