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Digital Share of New Ad Dollars to Reach 77% Next Year, GroupM Forecasts

“Digital media is continuing as the top driver of growth in global advertising, capturing 72 cents of every incremental ad dollar this year and likely to get 77 cents next year, according to a new forecast by WPP’s GroupM, the world’s largest ad buyer. TV spending will comprise 21 cents of each new ad dollar this year, by comparison, and 17 cents next year.

Those figures leave to the side print, where ad spending is falling.”

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Digital Share of New Ad Dollars to Reach 77% Next Year, GroupM Forecasts