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Exporting Craft Beer to Europe

“U.S. brewers looking to sell their products in Europe cannot, however, simply apply their U.S. commercial strategies, but should instead adapt distribution models that align with their commercial goals in order to take into account the European legal and regulatory context. In addition, although the U.S. legislative framework has a lot in common with that of the European Economic Area, each EU member state has its own regulatory and distribution peculiarities.”

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Exporting Craft Beer to Europe