News Briefs from Wine Industry Insight:
Click headline for full story

FREE! Subscribe to Craft News Fetch, THE daily craft bev industry briefing - Click Here

How neuroscience can help increase engagement with mobile users

“A successful branded message on mobile devices doesn’t have to be over-promotional, as this doesn’t usually work with users. A mobile device is personal, which means that users become more demanding with the communication they receive.

Thus, a brand needs to be informative, relevant and appealing. Even the use of the logo has to be subtle to increase the chances of grabbing the users’ attention. In a world full of shouting for marketing purposes, the mobile audience needs a connection to trust a brand and spend the necessary amount of time to process a branded message.”

Read more here:

How neuroscience can help increase engagement with mobile users