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Apple Watch: Behind the Cider Slowdown (Brewbound)

Photo courtesy Brewbound

Photo courtesy Brewbound

“Chicago-based market research company IRI, which measures sales in most of the major off-premise retail channels, estimates that segment volume could be down in the high single digits for calendar year 2016 when all is said and done. For the 52-week period that ended at the end of September, 7.4 percent versus the same period in 2015.

“Cider is having a challenging year with regards to its sales,” says Dan Wandel, principal in IRI’s Beverage Alcohol Practice Area. “I attribute the soft sales primarily to increased competition across the total beverage alcohol industry. I do not think you can limit the competition to the beer category in this case.””

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Apple Watch: Behind the Cider Slowdown