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The Starbucksification of craft beer bars

“Starbucks is on my mind as I contemplate what appears to be a growing international phenomenon: craft beer bar chains. AB InBev announced its plans to launch a chain of Goose Island pubs in Europe, starting in London before the end of this year. Next comes Brussels, capital of the country from which InBev launched itself globally. Then there will be a bunch more, as the chain will be “well-funded, rapidly expanding.” It’s easy to imagine Goose Island IPA on tap alongside Shock Top, Stella and Hoegaarden, with sports on the TV, music blaring, and glossy menus that recommend which one to drink with the pulled pork.”

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The Starbucksification of craft beer bars