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Alvarium Beer Company eyes March opening (CT)

““We wanted a unique name for our brewery, one that was tied to the city,” Larson said. “The city baseball team is the New Britain Bees, and the Latin word for beehive is ‘alvarium.’ New Britain’s motto is ‘Industry fills the hive that enjoys the honey.’”

The brewery logo depicts bees leaving and returning to the hive.

“We want New Britain to be a beacon for craft beer,” Larson added, mixing the metaphor. “First New Britain, then Hartford, Newington and beyond in bars and restaurants.””

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Alvarium Beer Company eyes March opening