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Shareworthy, Not Shareable: How to Make an Impact in the Era of Constant Content

“But being shareable simply answers the question, “Can they share it?” Of course they can, but that doesn’t necessarily mean that something is worth sharing. That’s a much more difficult qualitative judgment to make, but it’s the important one to attempt.

The real question that begs to asked is: Is it shareworthy? The common misconception is that calling something shareable content and answering, “Can they share it?,” is enough. What matters is the next question: “Will they share it, and why?””

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Shareworthy, Not Shareable: How to Make an Impact in the Era of Constant Content