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How AI will help us understand social media

“While we haven’t discovered that capability — neural quantum entanglement anyone? — consider that social media posts reveal the inner workings of roughly two billion individuals. The deepest insights of a quarter of humanity are available for analysis. All we lack are effective ways to examine these metaphorical brain waves and make sense of them.

In many ways software has come to the rescue, particularly in surfacing individual voices. There are now tools that quickly surface social posts and conversations between consumers and businesses. These tools empower organizations to engage their customer base and understand their needs and concerns through open, authentic dialogue.”

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How AI will help us understand social media