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Wine Insiders Don’t Know What Wine Drinkers Want

Photo courtesy VinePair

Photo courtesy VinePair

“I’m not trying to argue that the customer is always right. Research also consistently shows that people who don’t understand wine will choose lesser wines; indeed, VinePair is a site dedicated to educating and informing the public. But we are a site that embraces the lifestyle of drinking, which means we believe that drinking – and learning about drinking – should be fun. To this end, we are committed to a descriptive approach to wine appreciation. We want to understand where our readers are coming from. We want to take them on a journey. And some of our readers know what they like, and that’s O.K., too. For us, it is all about teaching people in a way that respects, even pays homage to, their tastes, rather than shaming them out of them.”

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Wine Insiders Don’t Know What Wine Drinkers Want