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How to Sell Beer in 2017

“However, what makes the situation unique to the beer industry is the fact that we’re dealing with an experiential good. You have to drink the beer to understand whether you like it or not and form your subjective opinion. By starting with an experience a consumer already knows, these companies are, presumably, already getting a head start. If you buy a Big Bad Baptist or Yeti variant because you’ve already enjoyed the original, chances are the psychological effects at play will work in the favor of the brand, toward which you already have an affinity.

Using that tactic may prove pivotal in the coming year.”

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How to Sell Beer in 2017