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Shmaltz Brewing sued over a ‘menage a trois’ misunderstanding

“As silly as it may seem, this is how trademark law works. Craft breweries need to be cognizant not just of other craft beer names, but of other beverages or restaurants that could cause reasonable confusion. (We are being overly simplistic here — if you want more in-depth info on this topic, be sure to hit our archives)

Now, would a reasonable person be confused here? We are totally unreasonable people, so we aren’t to say, but Sutter Home, along with having a point and a trademark, has deep pockets. So, in a way, it doesn’t matter.”

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Shmaltz Brewing sued over a ‘menage a trois’ misunderstanding