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The Role of Color in Branding (Infographic)

“The power of color is often underestimated by consumers. But marketers spend a lot of time thinking about this important element.

In fact, color is one of the biggest factors that marketers and designers take into account when creating a logo. Perception of color can change based on a person’s age, gender, personality, income and other factors, which means marketers must understand who their target audience is and how they wish the brand to be perceived.”

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The Role of Color in Branding (Infographic)