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Craft: The Lost Word

“The fact is, in 2016, people ordering a mixed mystery box of CRAFT BEER probably don’t expect to find Belgian, British or German standards in the mix — the kind of things that appeared in Michael Jackson’s various beer guides between the 1970s and the 1990s. He certainly considered Früh Kölsch a craft, artisanal, boutique beer (all words he used at one point or another to mean essentially the same thing) but, again, that broad definition has slipped away from us. Someone who got into beer in the last year or two, or who is just learning their way, would probably find it baffling: to them ‘craft’ means, quite specifically, ‘A bit like BrewDog’ (or Stone, or Cloudwater — you get the idea).”

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Craft: The Lost Word