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Don’t Be Fooled by Your Number of Followers: How to Really Wield Influence

“The first thing to understand about influence is the difference between a large following and one that truly believes in what the influencer is touting. For the moment, at least, it’s safe to assume that Phelps’ followers would be excited about anything he put his name on.

On the flip side, consider Instagram sensation Jen Selter. With 6.4 million followers, it might be easy to assume she’s a great influencer. But, in reality, most of her followers just like to see her take pictures of her butt all day long. They aren’t necessarily girls looking for workout tips (which would be an attractive audience to target).”

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Don’t Be Fooled by Your Number of Followers: How to Really Wield Influence