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With Email to Millennials, You Just Don’t Know If They’re Going to Open It

“Overall, 55% of respondents ages 18 to 29 said they opened marketing emails at least sometimes, slightly higher than the 49% of respondents ages 30 and older who said the same. The difference between the younger and older groups was 9 percentage points higher for the younger group when it came to always or frequently opening marketing emails.

Conversely, only 44% of the younger group professed to rarely or never open marketing emails, vs. 51% of respondents ages 30 or older.”

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With Email to Millennials, You Just Don’t Know If They’re Going to Open It