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Premium cider on the rise across European markets, says Canadean

“Premium cider brands in West Europe recorded a compound annual growth rate of almost 8% between 2009 and 2015, far exceeding competing price segment categories which all posted declines, says consumer insight firm Canadean.

According to the company’s latest research, one of the most important trends currently being recorded in the West European cider market is the premiumization trend, which has led to consumers spending more on quality cider at the expense of discount and mainstream brands.”

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Premium cider on the rise across European markets, says Canadean