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Familiar brands pop inside Wisconsin’s soda scene

Photo courtesy Biz Times

Photo courtesy Biz Times

“Rassel was approached a few years ago by someone interested in purchasing the trademark to the brand. At the time, the company wasn’t doing anything and Rassel knew he would need to make some product available to keep the trademark registered. He’d also talked with his uncle, the company’s fourth-generation owner, over the years about relaunching the soda.

All of those factors, combined with the rise in popularity of craft beverages that fill a particular niche, convinced Rassel to give it a try.

“We just thought it might be a good opportunity,” he said.”

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Familiar brands pop in Wisconsin’s soda scene