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Branding Expert: Why We’re Seeing The Rise Of The Craft Brand

“Retailers held the power for decades, but structural changes to the ways consumers buy and sell are bringing more craft brands to prominence.

E-commerce means brands can connect directly to their customers and complete the sale, no retailer required.

With the rise of decentralization, brands and retailers are now in a fight over where consumers end up, because in a connected world, people can wind up anywhere.”

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Branding Expert: Why We’re Seeing The Rise Of The Craft Brand