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Today’s Marketing Objective: When to talk, when to listen, when to ask

“Having a company expert available to answer specific questions could be helpful in assisting buyers experience the type of beverage they are seeking and offering suggestions for food pairings and gift ideas, too. This backup to the usual tasting room experience demonstrates to buyers that a business is serious in its approach to producing, offering and selling quality products.

Before launching into a tasting room talk, assistants should be encouraged to ask questions about a visitor’s interest in wines or craft beverages, what they drink at home, what they are interested in knowing more about and what products for sale match these “consumer likes.” By listening, assistants get a feel for how they can adapt the tasting room experience and script to best suit the potential client on the other side of the bar.”

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Today’s Marketing Objective: When to talk, when to listen, when to ask