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Wholesaler talks about complexities of building, maintaining craft beer portfolio

“I’d argue that for many in distribution, there is an emotional component as well. My buddy’s dad worked at a distributor, and he aligned with Miller products the way a guy on the line at a GM plant would with GM cars. People grow attached to brands and take pride in their careers.

Anyway, it can be easy to lose that empathy for the other side of the equation, especially when the craft brewer side is that of change, disruption and evolution (as well as the littel guy). When the debates become bitter, it is even tougher. That’s why we enjoyed this feature from the Augusta Chronicle on how Georgia distributor A.B. Beverage (which has been supplying places with Anheuser-Busch beer since Prohibition) has adjusted to this new world.”

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Wholesaler talks about complexities of building, maintaining craft beer portfolio