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53% of Women Made Purchases Due to Influencer Posts (Survey)

“Bloglovin, a media platform that connects consumers with their favorite influencers, surveyed more than 20,000 women to get a better understanding of what makes influencer posts most successful. While more than 60 percent indicated that the influencer content needed to be genuine or they wouldn‚Äôt engage, more than one-half have of the women surveyed by Bloglovin also said they had bought a product or service due to an influencer post.”

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53% of Women Made Purchases Due to Influencer Posts (Survey)