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2017 Retail Trends For Winery Tasting Rooms To Consider

Photo courtesy Wine & Grapes U.

Photo courtesy Wine & Grapes U.

“If text messaging is the primary activity smartphone users conduct on their phones, might they be interested in using text to communicate with business?  According to a report published by The Center for Generational Kinetics, “some 36% of Millennials say they would contact a company more frequently if they could text them” (http://nws.mx/2h1uNZD).

Why do consumers prefer to send a text to a customer service department rather than call the company?  The top five reasons why U.S. and German consumers preferred text, according to a May 2016 survey conducted by Ovum, were:”

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2017 Retail Trends For Winery Tasting Rooms To Consider