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Stone Brewing wants Germany to like American craft beers

Photo courtesy Los Angeles Times

Photo courtesy Los Angeles Times

““It’s something we need to start now so it can be of substance later,” he said. “There is no such thing as a homogeneous European approach that makes sense. It’s going to have to be done market by market.”

Some analysts say that Stone’s success overseas is no guarantee. Few Germans have familiarity with American beers, and those who have an opinion about them generally consider American beers mild and tasteless compared with local brews, said Rodger Wegner, managing director of the Assn. of Export Brewers of Northern, Western and Southwestern Germany.”

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Stone Brewing wants Germany, the land of Oktoberfest, to like American craft beers