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Tennessee Craft Distillery Popcorn Sutton Picked Up By Sazerac

Photo courtesy The Whiskey Wash

Photo courtesy The Whiskey Wash

“By making this move, Sazerac will be going head to head with Jack Daniel’s (Brown-Forman) and George Dickel (Diageo), among others, in the Tennessee whiskey space. Sazerac is specifically looking to go after the Lincoln County process, a filtration process for the whiskey through charcoal chips before it goes into the barrel. Jack Daniel’s in particular is known for this variant, so it will be very interesting to see how Sazerac positions its new acquisition against them.”

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Tennessee Craft Distillery Popcorn Sutton Picked Up By Sazerac