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Maybe it’s time to #reconsider the brand #hashtag

“Brand hashtags, however, rarely build anything because people, even millennials, have better things to do than blithely support and spread forced consumerism via awkward phrases. And besides, since brand hashtags are often created by social media morons with zero understanding of branding, the messages are muddled, often completely incoherent, and even get turned against the brand creating an embarrassing meltdown.”

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Maybe it’s time to #reconsider the brand #hashtag