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Beer bottle labels take some creativity

“The artwork on craft beer bottles is as diverse as the breweries themselves. Even Greenbush Brewing Co. head brewer Jake Demski says that although the beer is his top consideration, a good label can influence his purchases.

“I may say, ‘That’s a cool label,’ and I might try that over something with a plain label,” he says.

Demski thanks South Bend graphic artist Ken Holewczynski for Greenbush’s bottle designs; he’s created the bottle labels since the brewery’s opening in 2011. Apparent in his labels are his many influences – from vintage cartoons to horror films, the Addams Family and Mad Magazine.”

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Beer bottle labels take some creativity