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About the Team

Lewis Perdue; Executive Editor

Note: This bio emphasizes wine. More complete information about Lew’s background in science, technology and other areas can be found at IDEAWORX

lew-squawvalley-thumbnail“Lewis Perdue is Editor and Publisher of Wine Industry Insight ( whose daily News Fetch executive email briefing enjoys the largest double-opt-in subscribership (23,000+) in the North American wine industry.

Wine Business Monthly, which he founded in 1991, remains the American wine industry’s largest circulation print publication.

Lew is currently developing Tribes, (Recommendation Insights) a patent-pending recommendation algorithm that is far more accurate than any other in use for wine, music, books, movies and other products “of taste.”

He founded Wines West, a Los Angeles-based wine importer/wholesaler/distributor specializing in high-end Italian brands.

He is the author of 22 published books including several bestsellers and two bestselling non-fiction books about wine: The French Paradox and Beyond (wine and health) and The Wrath of Grapes, an industry overview that included an accurate prediction of the California glut of 2001.

Lew has founded five companies and been involved as a consultant at the startup stages of a number of successful companies including Kalpana (acquired by Cisco) and Lynx Software Technologies (

One of Lew’s companies — PocketPass, an internet micropayments and content sales system which he founded in 1999 went public in 2005.

Perdue has served as a top aide to a U.S. Senator and a state governor, run political races for Congress, worked as a Washington correspondent (Ottaway/Dow-Jones, States News Service), a columnist for Gannett, The Wall Street Journal Online, CBS Marketwatch and TheStreet.Com.

He has also served as a Managing Director at Manning, Selvage and Lee, and founded a top Silicon Valley marketing, communications and technology consulting firm (Renaissance Communications).

He has served on the faculties at UCLA and Cornell University formerly taught in the Sonoma State University wine MBA program.

Perdue studied math, physics communications and biology in college. He earned an A.S in math and science (valedictorian) from Corning Community College in 1970 and his B.S. with distinction from Cornell University in 1972.”


Becca Yeamans-Irwin; Editor

Note: For more details regarding Becca’s extensive background, feel free to check out here LinkedIn profile here or go to

“Becca L. Yeamans-Irwin is a freelance writer with expertise in wine science and the environment.  She has a Bachelor’s of Science in Biology from Saint Michael’s College in Colchester, VT, and a Master’s of Science in Environmental Sciences from the University of Virginia in Charlottesville, VA. She has extensive scientific research experience as well as hands-on experience working directly in the wine industry.

Becca’s passion for wine writing took off with the establishment of her blog, The Academic Wino.  The Academic Wino is a highly technical blog, and is dedicated to dissecting and reviewing current research in enology and viticulture, while providing insights and thoughts on the current state of research related to wine.  The articles reviewed span nearly every aspect of academia, and provide a public forum to discuss the state of research related to wine.

Becca is currently an Editor alongside Lewis Perdue at Wine Industry Insight’s NewsFetch ( and a regular contributor to the print wine industry-focused magazine SOMM Journal.  She has also contributed to other wine-related publications, including Wines & Vines, Palate Press, The Alcohol Professor,, and Tasting Panel Magazine.

Becca lives in Longmont, Colorado with her loving husband, her four-legged family members, and her gestating offspring. When she’s not up to her elbows in peer-reviewed scientific journals, she can be found spending time with her human and animal family at a winery, microbrewery, or hiking up in the mountains. “